Many of the meals I make use one of my favorite products, Daiya Cheeze. We have loved cheddar style and all of their flavors for years. Can’t live without them. Until recently. As notated by the bag on the left, they changed the recipe to be cheezier and stretchier. However, when I tried to serve it to the boys, they all said my meal tasted bad.
I was stumped as these were meals I make all the time. One day when making a simple ham and cheese sandwich with Daiya, my oldest, with a crinkled up face, asked me to taste his. I did and immediately noticed the difference. It really was not good at all. It’s what one would think dairy and soy free cheese SHOULD taste like….gummy and flavorless. Ack. I was horrified. And in speaking with friends of mine who are dairy and soy free, they felt the exact same way.
Last night as I was digging through my deep freeze, I came across an old bag..before the change…as notated on the right in above photo. I made ham and cheese sandwiches. All three boys cheered as they thought Daiya went back to the original recipe. As I savored each little shred, knowing it was a short lived delicacy, it got me to thinking. I called Daiya and left a message letting them politely know that we thought the new cheese was…well…awful. Bless its heart.
I was so surprised to get a call back today from a VP of Marketing who thanked me for my honest feedback and admitted that their change had indeed been a mistake. I was not the only person calling in. I was then delighted to hear they have already begun production, reverting back to the original recipe. And distribution should have it on the shelves by the end of January.
I did ask how we would know the difference from looking at the bags in the grocery store. She informed me that the new “old ones” will have a sticker on them that reads “Original Award Winning Recipe.” I thanked her profusely and told my boys. There was indeed celebration. Daiya truly is an amazing cheese product, and what’s on the shelves right now is not at all a representation of it.
So I share the good news with you. I’ll be holding off on purchase until I see that beautiful sticker shining inside stores. And then once again will I return to all things cheese.